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Wikipedia's favicon, shown in Firefox. A favicon (/ ˈ f æ v. ɪ ˌ k ɒ n /; short for favorite icon), also known as a shortcut icon, website icon, tab icon, URL icon, or bookmark icon, is a file containing one or more small icons [1] associated with a particular website or web page.
The most common and important examples are application icons, used to represent an app on Mac, Windows, Linux, or mobile platforms. These icons rely on unique and memorable metaphors as a form of product branding. Other common uses include favicons, toolbar icons, and icons for buttons or controls.
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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Filename extension icons have precedence over URI scheme icons. Internet Explorer may show an empty space or misplaced icon if the page is rendered with a line wrap inside the link text. Link icons do not adhere to accessibility standards , since alt text cannot be added.
Icons can represent a specific entity and should not be re-purposed to represent something else, e.g. because an actually appropriate flag is not available. For example, do not abuse the flag of the United Nations to represent the entire world, as this is not an accurate application of the official flag of that international organization.