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2. Modes of persuasion - Wikipedia

   en.wikipedia.org/wiki/Modes_of_persuasion

   These include ethos, pathos, and logos, all three of which appear in Aristotle's Rhetoric. [1] Together with those three modes of persuasion, there is also a fourth term called Kairos ( Ancient Greek : καιρός), which is related to the “moment” that the speech is going to be held. [ 2 ]

3. Pathos - Wikipedia

   en.wikipedia.org/wiki/Pathos

   For example, this type of advertising is exemplified in large food brands such as Presidents Choice's "Eat Together" campaign (2017), and Coca-Cola's "Open-happiness" campaign (2009). One of the most well-known examples of pathos in advertising is the SPCA commercials with pictures of stray dogs with sad music.

4. Edwin Black (rhetorician) - Wikipedia

   en.wikipedia.org/wiki/Edwin_Black_(rhetorician)

   Edwin Benjamin Black (October 26, 1929 – January 13, 2007) was one of the leading scholars of rhetorical criticism.He criticized "Neo-Aristotelianism" for its lacking a larger historical, social, political, and cultural understanding of the text and for its concentrating only on certain limited methods and aspects, such as the Aristotelian modes of rhetoric: ethos, pathos, and logos.

5. Ethos - Wikipedia

   en.wikipedia.org/wiki/Ethos

   A sculpture representing Ethos outside the Australian Capital Territory Legislative Assembly in Canberra, Australia. Ethos (/ ˈ iː θ ɒ s / or US: / ˈ iː θ oʊ s /) is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution and passion. [1]

6. Rhetorical stance - Wikipedia

   en.wikipedia.org/wiki/Rhetorical_stance

   The original version includes only three points: the writer/speaker (ethos), the audience (pathos), and the message itself (logos). All the points affect one another, so mastering each creates a persuasive rhetorical stance. [9] The rhetorical tetrahedron carries those three points along with context. Context can help explain the "why" and "how ...

7. Ethos, pathos and logos - Wikipedia

   en.wikipedia.org/?title=Ethos,_pathos_and_logos&...

   Retrieved from "https://en.wikipedia.org/w/index.php?title=Ethos,_pathos_and_logos&oldid=744774517"

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9. Rhetoric - Wikipedia

   en.wikipedia.org/wiki/Rhetoric

   Aristotle also identified three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric , or phases of developing a persuasive speech, were first codified in classical Rome: invention , arrangement , style , memory , and delivery .