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Crown Royal, originally known as Seagram's Crown Royal, is a blended Canadian whisky brand created by Seagram and owned by Diageo since 2000. [1] Production of Crown Royal is done at Gimli , Manitoba , while the blending and bottling of the whisky are done in a facility in Amherstburg , Ontario .
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The three most popular Seagram distilled products in the 1960s through 1990s were Seven Crown, VO, and Crown Royal. [3] In 1963, Seagram purchased the Texas Pacific Coal and Oil Company for $61 million in cash and a $216 million production payment sale to Glanville Minerals Corporation of New York.
The Gimli Distillery is responsible for producing Crown Royal, the best-selling Canadian whisky in the world with 7 million cases [b] shipped in 2017. [ 28 ] [ 29 ] They also supply some of the whisky used in Seagram's VO and other blends.
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In November 2018, Diageo sold Seagram's whiskey brand, along with Myers's Rum, Popov vodka, Booth's Gin, Goldschläger, Yukon Jack, Sambuca, and 11 other brands to the Sazerac Company for US$550 million, [67] [68] but kept the Seagram's Seven Crown brand. [69] In September 2022, Diageo sold Archers brand to De Kuyper Royal Distillers. [70]
Seven Crown was popular in the 1970s, but saw a decrease in success along with most whiskeys in the 1980s and 1990s when many consumers left for vodka and rum. The brand sold thirty-two million cases in 1970, but only eight million in 1993. It was the first brand to produce and sell 100 million cases, and sold 300 million by 1983. [2]
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