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  2. Mood board - Wikipedia

    en.wikipedia.org/wiki/Mood_board

    A mood board is a type of visual presentation or 'collage' consisting of images, text, and samples of objects in a composition. It can be based on a set topic or can be any material chosen at random. A mood board can be used to convey a general idea or feeling about a particular topic.

  3. Concept - Wikipedia

    en.wikipedia.org/wiki/Concept

    [21] [22] Research on ideasthesia emerged from research on synesthesia where it was noted that a synesthetic experience requires first an activation of a concept of the inducer. [23] Later research expanded these results into everyday perception. [24] There is a lot of discussion on the most effective theory in concepts.

  4. Adcept - Wikipedia

    en.wikipedia.org/wiki/Adcept

    Traditionally, qualitative market research has used concept statements and mood boards to test ideas with target consumers. However, Richard Woods (Journal of Consumer Behaviour, Vol.3, 4 388-403) argues that concept boards are unfamiliar and lack emotional appeal. They also attempt to pull apart the rational and the emotional, which goes ...

  5. Modality (semantics) - Wikipedia

    en.wikipedia.org/wiki/Modality_(semantics)

    Research in these fields has led to a variety of accounts of the propositional content and conventional discourse effects of modal expressions. The predominant approaches in these fields are based on modal logic. In these approaches, modal expressions such as must and can are analyzed as quantifiers over a set of possible worlds.

  6. Research design - Wikipedia

    en.wikipedia.org/wiki/Research_design

    Research design refers to the overall strategy utilized to answer research questions. A research design typically outlines the theories and models underlying a project; the research question(s) of a project; a strategy for gathering data and information; and a strategy for producing answers from the data. [ 1 ]

  7. Alethic modality - Wikipedia

    en.wikipedia.org/wiki/Alethic_modality

    The criticism states that there is no real difference between "the truth in the world" (alethic) and "the truth in an individual's mind" (epistemic). [3] An investigation has not found a single language in which alethic and epistemic modalities would be formally distinguished, for example by the means of a grammatical mood. [4]

  8. Conceptual model - Wikipedia

    en.wikipedia.org/wiki/Conceptual_model

    A concept model (a model of a concept) is quite different because in order to be a good model it need not have this real world correspondence. [3] In artificial intelligence, conceptual models and conceptual graphs are used for building expert systems and knowledge-based systems ; here the analysts are concerned to represent expert opinion on ...

  9. Affect (psychology) - Wikipedia

    en.wikipedia.org/wiki/Affect_(psychology)

    In psychology, the term affect is often used interchangeably with several related terms and concepts, though each term may have slightly different nuances. These terms encompass: emotion, feeling, mood, emotional state, sentiment, affective state, emotional response, affective reactivity, disposition. Researchers and psychologists may employ ...