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Scandinavian fashion, a.k.a. Scandi style, could be right up your alley. So, what does Scandi style entail? It’s all about elevated comfort and easy elegance.
One of the key aspects of the style is its merger of edgy and distressed "grunge" items with traditionally beautiful "soft" motifs like the colour pink, hearts and nostalgia. [25] Racked media writer Frank Gargione called the style a take on grunge fashion but "commoditized by chain stores and available in softer, sweeter colors".
Make sure to look for plenty of neutrals and soft colors, androgynous designs and easy-to-layer pieces when you’re channelin Scandinavian Style Is Trending — Shop 17 Picks to Nail the ...
H&M (Hennes & Mauritz), possibly the most well-known Scandinavian fashion brand, [8] is a Swedish based clothing line which began in 1947 in Västerås, Sweden, that has expanded worldwide. Starting out with only women's clothing, the company now sells men's, women's, and children's apparel, as well as home design products.
This style remained dominant in high-fashion menswear through 1978 [374] [375] and then menswear again followed womenswear's lead and adopted the new big-shoulder looks for 1979. The Soft Look's pushed-up jacket sleeves and turned-up collars, though, would continue into the 1980s in bigger-shouldered, more colorful form.
"Some popular magazines in the 1910s and 1920s insisted that blue was a more delicate and dainty color, suitable for girls, while pink — with its affinity to red, the ultimate power color ...
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