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The film in Tide Pods is a polyvinyl alcohol film developed by MonoSol which is intended to dissolve in any temperature water. The pod detergent is also 10 percent water by volume compared to liquid Tide detergent which is 50 percent water by volume. This was done to prevent the pod from melting from having high water volume.
Laundry pods were advertised as a way to reduce wasted use of powdered and liquid detergent by having precise measurements for a load. For large loads, most brands recommend two pods, with Tide suggesting up to three. Detergent pods cost significantly more than liquid detergent for equivalent laundry loads.
A Tide Pod from 2016. Laundry detergent pods have been in use in the United States since 2010, although their use in Europe began in 2002. [2] [3] During the Academy Awards telecast in 2012, P&G introduced their Tide Pods "in a sparkling, vibrant commercial."
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The maker of Tide Pods is recalling 8.2 million bag packages of the product because they may be defective, causing them to come open and granting access to the pods themselves.
Since 2012, Tide has sold Tide Pods, a line of laundry detergent pod, making an estimated 15% of sales. [17] [18] In late 2017, an Internet meme was popularized around the concept of eating Tide Pods [19] and, as a result, people attempted the extremely dangerous "Tide Pods Challenge". [20]
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