Search results
Results from the WOW.Com Content Network
t. e. In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [1] is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project. SWOT analysis evaluates the strategic position of organizations ...
v. t. e. The growth–share matrix[ 2 ] (aka the product portfolio matrix, [ 3 ]Boston Box, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram) is a chart created in a collaborative effort by BCG employees: Alan Zakon first sketched it and then, together with his colleagues, refined it. [ 4 ]
Context analysis. Context analysis is a method to analyze the environment in which a business operates. Environmental scanning mainly focuses on the macro environment of a business. But context analysis considers the entire environment of a business, its internal and external environment. This is an important aspect of business planning.
Scientific career. Fields. Management. Institutions. Stanford Research Institute. Albert S. Humphrey (2 June 1926 – 31 October 2005) was an American business and management consultant who specialized in organizational management and cultural change. Initially earning degrees in chemical engineering in Illinois, he eventually moved to London.
Porter's five forces analysis. Porter's Five Forces Framework is a method of analysing the competitive environment of a business. It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness (or lack thereof) of an industry in terms of its profitability.
Not to be confused with situational analysis, an offshoot of the grounded theory method. In strategic management, situation analysis (or situational analysis) refers to a collection of methods that managers use to analyze an organization's internal and external environment to understand the organization's capabilities, customers, and business ...
The Ansoff matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future business growth. [1] It is named after Russian American Igor Ansoff, an applied mathematician and business manager, who created the concept.
Competitor analysis. Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. [ 1 ] This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling combines all of the relevant sources of competitor ...