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Best of the West (action figures) The "Best of the West" was the generic series name used by toy manufacturer, Louis Marx and Company, from the mid-1960s to the early 1970s to market a line of articulated 12-inch action figures featuring a western play theme. The focal character in the series was the iconic cowboy action figure named Johnny West.
With the renewed interest in 12-inch action figures of all kinds, Hasbro decided to go beyond the 12-inch versions of their "Hall of Fame" G.I. Joe line and reintroduce a series of figure closer in spirit to the original G.I. Joe lineup. Hasbro's G I Joe Classic Collection figures were first released in 1996, under the Kenner brand.
The Hassenfeld Brothers [2] (Hasbro) of Pawtucket, Rhode Island, began selling the first "action figure" targeted especially at boys in the early 1960s.The conventional marketing wisdom of the early 1960s was that boys would not play with dolls, thus the word 'Doll' was never used by Hasbro or anyone involved in the development or marketing of G.I. Joe. "Action figure" was the only acceptable ...
Disavowed Continuity: KIA (vol. 2) #38 – Killed by Red Shadows assassins in Brazil. Packaged with the "Retaliator" helicopter. Disavowed Continuity: KIA (vol. 2) #37 – Killed by Red Shadows assassins in Fiji. The original G.I. Joe, given his first figure in the A Real American Hero line to celebrate thirty years of the series.
Such a playset was only made possible by the decision of Hasbro to switch from 11 1 ⁄ 2 inch action figures to 3 3 ⁄ 4 for the preceding Star Wars franchise. The larger scale would have produced an unfeasibly large playset. [123] The Flagg is now highly collectible.
G.I. Joe is an American media franchise and a line of action figures owned and produced by the toy company Hasbro. [3] [4] The initial product offering represented four of the branches of the U.S. armed forces with the Action Soldier (), Action Sailor (), Action Pilot (U.S. Air Force), Action Marine (U.S. Marine Corps) and later on, the Action Nurse.
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