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6-3-5 Brainwriting (or 635 Method, Method 635) is a group-structured brainstorming technique [1] aimed at aiding innovation processes by stimulating creativity developed by Bernd Rohrbach who originally published it in a German sales magazine, the Absatzwirtschaft, in 1968.
In traditional group brainstorming all members of a team are present in the same physical location and their interaction is defined by a selected protocol. Proponents such as Gallupe et al. argue that electronic brainstorming eliminates many of the problems of standard brainstorming, including production blocking (i.e. group members must take turns to express their ideas) [2] and evaluation ...
Brainstorming is a creativity technique in which a group of people interact to suggest ideas spontaneously in response to a prompt. Stress is typically placed on the volume and variety of ideas, including ideas that may seem outlandish or "off-the-wall".
They then act as "dreamers" to brainstorm ideal solutions. They use divergent thinking to conceive creative and radical ideas. In the next mode the group adopts a "realiser" viewpoint. They act as pragmatic realists and use convergent thinking to review the ideas left by the dreamers. They select the best idea and construct a plan for it.
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Examples of divergent thinking include using brainstorming, free writing and creative thinking at the beginning of the problem solving process to generate possible solutions that can be evaluated later. [3] Once a sufficient number of ideas have been explored, convergent thinking can be used.
The cutting of the Gordian Knot is a classical example. The term was first used in 1967 by Maltese psychologist Edward de Bono who used the Judgement of Solomon , the Nine Dots Puzzle , and the sewing machine (automating the work rather than adding more workers) as examples, among many others, of lateral thinking.
Divergent thinking is a thought process used to generate creative ideas by exploring many possible solutions. It typically occurs in a spontaneous, free-flowing, "non-linear" manner, such that many ideas are generated in an emergent cognitive fashion. Many possible solutions are explored in a short amount of time, and unexpected connections are ...