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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
WordPress (WP, or WordPress.org) is a web content management system.It was originally created as a tool to publish blogs but has evolved to support publishing other web content, including more traditional websites, mailing lists, Internet forums, media galleries, membership sites, learning management systems, and online stores.
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
A web content management system (WCM or WCMS) is a software content management system (CMS) specifically for web content. [1] It provides website authoring, collaboration, and administration tools that help users with little knowledge of web programming languages or markup languages create and manage website content.
SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices. In some contexts, the term SEM is used exclusively to mean pay per click advertising , [ 2 ] particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition.
5. Establish an online presence. Printing up business cards is no longer enough to get your name out there as a consultant. The type of web presence you need can vary by industry and the strength ...
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The "Introduction" section in the WHATWG spec (edited by Ian "Hixie" Hickson) is critical of W3C, e.g. "Note: Although we have asked them to stop doing so, the W3C also republishes some parts of this specification as separate documents." In its "History" subsection it portrays W3C as resistant to Hickson's and WHATWG's original HTML5 plans ...