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Likewise, flouting the maxim of quantity may result in ironic understatement, the maxim of relevance in blame by irrelevant praise, and the maxim of manner in ironic ambiguity. [12] The Gricean maxims are therefore often purposefully flouted by comedians and writers, who may hide the complete truth and choose their words for the effect of the ...
The tact maxim states: "Minimize the expression of beliefs which imply cost to other; maximize the expression of beliefs which imply benefit to other." The first part of this maxim fits in with Brown and Levinson 's negative politeness strategy of minimising the imposition, and the second part reflects the positive politeness strategy of ...
Herbert Paul Grice (13 March 1913 – 28 August 1988), [1] usually publishing under the name H. P. Grice, H. Paul Grice, or Paul Grice, was a British philosopher of language who created the theory of implicature and the cooperative principle (with its namesake Gricean maxims), which became foundational concepts in the linguistic field of pragmatics.
Lakoff developed the "Politeness Principle," in which she devised three maxims that are usually followed in interaction. These are: Don't impose, give the receiver options, and make the receiver feel good. She stated that these are paramount in good interaction. By not adhering to these maxims, a speaker is said to be "flouting the maxims."
The Q-principle replaces the first quantity maxim ("make your contribution as informative as is required") and the first and second manner maxims ("avoid obscurity and ambiguity"), and is taken to serve the interests of the hearer, who wants as much information as possible. It thus gives rise to the classical scalar implicatures.
A maxim is a moral rule or principle, which can be considered dependent on one's philosophy. A maxim is often pedagogical and motivates specific actions. The Oxford Dictionary of Philosophy defines it as: Generally any simple and memorable rule or guide for living; for example, 'neither a borrower nor a lender be'.
VIOLATING a maxim is crucially different from FLOUTING it. If I tell an outright lie, that's a violation of quality. If I make, e.g., an ironic statement (like "Beautiful weahther today!" when it's obviously raining cats and dogs) I'm blatantly FLOUTING the maxim of quality to create an implicature, and thereby exploiting the cooperative pronciple.
Example: (1) Dogs are mammals. (4) Mammals do not have gills. Therefore (5) dogs do not have gills. Premise (1) states that "dog" is a subkind of the kind "mammal". Premise (4) is a (universal negative) claim about the kind "mammal". Statement (5) concludes that what is denied of the kind "mammal" is denied of the subkind "dog".