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Consumer culture describes a lifestyle hyper-focused on spending money to buy material or goods. It is often attributed to, but not limited to, the capitalist economy of the United States . During the 20th century, market goods came to dominate American life, and for the first time in history, consumerism had no practical limits.
Consumer identity projects, such as Schau & Gilly [9] study on personal web space, which studied how consumers create a coherent self through marketer-produced materials; Marketplace culture. These studies look at consumers as culture producers. Some examples include subcultures of consumption, [6] brand communities, [10] and consumer tribes ...
Consumer Culture Theory (CCT) maintains that consumption practices contribute to the creation and maintenance of an identity, contrary to Bourdieu’s theory that one’s consumption patterns are rooted in their upbringing and environment. Consumption through the lens of CCT is not only shaped by external factors (such as socioeconomic status ...
Consumer capitalism – Condition in which consumer demand is manipulated through mass-marketing; Consumer culture – Lifestyle hyper-focused on buying material goods; Consumer ethnocentrism – Psychological concept of consumer behaviour; Consumer movement – Social movement to promote consumer protection
Once the alternatives have been evaluated, the consumer firms up their resolve to proceed through to the actual purchase. For example, the consumer might say to themself, "Yes, I will buy Brand X one day." This self instruction to make a purchase is known as purchase intent. Purchase intentions are a strong yet imperfect predictor of sales.
It has been argued, however, that consumer socialization occurs in the adult years as well. This field of study is a subdivision of consumer behavior as its main focus is on how childhood and adolescent experiences affect future consumer behavior. It attempts to understand how factors such as peers, mass media, family, gender, race, and culture ...
Hyperconsumerism has been also said to have religious characteristics, [11] and have been compared to a new religion which enshrines consumerism above all, with elements of religious life being replaced by consumerist life: (going to) churches replaced by (going to) shopping malls, saints replaced by celebrities, penance replaced by shopping ...
One variety of critical consumption is the political use of consumption: consumers’ choice of “producers and products with the aim of changing ethically or politically objectionable institutional or market practices.” [6] Such choices depend on different factors, such as non-economic issues that concern personal and family well-being, and issues of fairness, justice, ethical or political ...