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  2. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Popular social media sites like Facebook, Twitter, and YouTube offer different ways to advertise brands. Facebook gives advertisers options such as promoted posts, sponsored stories, page post ads, Facebook object ads, and external website (standard) ads. To advertise on Twitter, there are promoted tweets, trends, and promoted accounts that ...

  3. Flat rate - Wikipedia

    en.wikipedia.org/wiki/Flat_rate

    Flat rate also passes into advertising. Purchasing advertisements on websites such as Facebook, Twitter and YouTube is sold a flat rates on the size (with a surcharge for images and posts) and length of the advertisement (video costs extra). Advertising on YouTube pitches at a flat rate of $0.30 per view. [4] When a person runs by the YouTube ...

  4. Website monetization - Wikipedia

    en.wikipedia.org/wiki/Website_monetization

    The advertiser then pays for every time the advert is displayed to a user. Most system will use a method known as cost per thousand impressions. If a website publisher charges $4.00 CPM, the advertiser is paying $4.00 for every 1,000 ad impressions (each time the ad is shown 1,000 times). [1]

  5. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    To this end, companies make use of platforms such as Facebook, Twitter, YouTube, TikTok and Instagram to reach audiences much wider than through the use of traditional print/TV/radio advertisements alone at a fraction of the cost, as most social networking sites can be used at little or no cost (however, some websites charge companies for ...

  6. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    Cost per view video advertising. Both Google and TubeMogul endorsed this standardized CPV metric to the IAB's (Interactive Advertising Bureau) Digital Video Committee, and it's garnering a notable amount of industry support. [81] CPV is the primary benchmark used in YouTube Advertising Campaigns, as part of Google's AdWords platform.

  7. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    At the same time, PPC advertising, [expand acronym] introduced by Google AdWords in 2000, allowed businesses to target specific keywords, making digital marketing more measurable and cost-effective. [17] The mid-2000s saw the emergence of social media platforms like Facebook (2004), YouTube (2005), and Twitter (2006). These platforms ...

  8. Advertising revenue - Wikipedia

    en.wikipedia.org/wiki/Advertising_revenue

    YouTube's monetization system (logo pictured) is one of the most prominent sources of advertising revenue online. Advertising revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content.

  9. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Social networks such as Facebook, Instagram, LinkedIn, Reddit, Pinterest, TikTok, and Twitter have also adopted pay-per-click as one of their advertising models. The amount advertisers pay depends on the publisher and is usually driven by two major factors: the quality of the ad, and the maximum bid the advertiser is willing to pay per click ...

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