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Then viewers would see the whole face, with the black eye implying willingness to fight for what they believed in, whether it was a tough decision or their choice to smoke Tareyton cigarettes. In the example, the old woman's house remained where it was, although the condominium was built alarmingly close to her property.
In the mid Fifties, the cowboy image was popularized by actor Paul Birch in 3 page magazine ads and TV ads. Using another approach to expand the Marlboro Man market base, Philip Morris felt the prime market was "post adolescent kids who were just beginning to smoke as a way of declaring their independence from their parents". [12]
Joe Camel (also called Old Joe) was an advertising mascot used by the R. J. Reynolds Tobacco Company (RJR) for their cigarette brand Camel.The character was created in 1974 for a French advertising campaign, and was redesigned for the American market in 1988.
Marlboro Man in TV and magazine advertisements Darrell H. Winfield (July 30, 1929 – January 12, 2015) was an American rancher and model [ 1 ] best known as "The Marlboro Man " in television commercials and magazine advertisements for Marlboro cigarettes.
All television commercials for cigarettes were banned on 1 August 1965, although commercials for loose tobacco and cigars continued until 1991. [ 52 ] [ 53 ] Non-television advertising campaigns were still allowed in the UK but came under stricter guidelines in 1986, which, in particular, prevented adverts from actually showing a person smoking.
"Winston tastes good like a cigarette should" is an advertising slogan that appeared in newspaper, magazine, radio, and television advertisements for Winston cigarettes, manufactured by R. J. Reynolds Tobacco Company. Reynolds used the slogan from Winston's introduction in 1954 until 1972.
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In 1941, Lorillard moved the Old Gold account to J. Walter Thompson Co., which changed the brand's slogan to "Something new has been added". On TV, in the 1950s, Old Gold was known for its dancing cigarette packages (women wearing white boots and Old Gold packages), which tapped in time to an Old Gold jingle.
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