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Beats Electronics, LLC (also known as Beats by Dr. Dre, Beats by Dre or simply Beats) is an American consumer audio products manufacturer headquartered in Culver City, California. [1] [2] The company was founded in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine. Since 2014, it has been an Apple subsidiary.
Beats Pill is a line of portable Bluetooth speakers produced by Beats Electronics, presently a subsidiary of Apple Inc. The speakers are characterized primarily by their capsule -like form factor. Several Pill models have been released since the original launch in 2012, with the most recent version released in 2024.
In 2008, Brunner collaborated with Jimmy Iovine and Dr. Dre to launch Beats by Dre, and is responsible for the design of the company's lines of headphones and speakers [11] including Beats Studio, [12] Powerbeats, Mixr, [13] Solo and Solo Pro as well as the Pill wireless speaker, [14] among others.
In late 2009, Hewlett-Packard participated in a deal to bundle Beats By Dr. Dre with some HP laptops and headsets. [144] HP and Dr. Dre announced the deal on October 9, 2009, at a press event. An exclusive laptop, known as the HP ENVY 15 Beats limited edition, was released for sale October 22.
Dre, Snoop Dogg, Mary J. Blige, Eminem and Kendrick Lamar were headliners along with 50 Cent as a special guest at the Super Bowl halftime show on Sunday. Halftime Review: Dre, Snoop and friends ...
According to analyst firm NPD Group, the Beats brand that Monster distributed exclusively grew to own 53 percent of a $1 billion headphones market. [24] [28] A 51 percent interest in Beats was sold to HTC in August 2011. [29] At the end of the five-year agreement between Monster and Dr. Dre in 2012, Dre decided not to renew.
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