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The Dodge Custom Royal is an automobile which was produced by Dodge in the United States for the 1955 through 1959 model years. [1] In each of these years the Custom Royal was the top trim level of the Dodge line, above the mid level Dodge Royal and the base level Dodge Coronet .
DeSoto Fireflite (1955–1957) Dodge Custom Royal (1955–1961) Dodge Custom Royal Lancer (1955–1961) Dodge Coronet (1955-1956) Dodge La Femme (1955–1956) Dodge Lancer (1955–1959) Dodge Regent (1955-1959) (Canada only) Dodge Royal (1955–1961) Dodge Royal Lancer (1955–1961) Dodge Sierra (1955–1957) Dodge Suburban (1955–1957) Ford ...
1955 Dodge Royal Lancer V-8 The 1956 Dodge Royal only saw detail changes. The introduction of the Dodge Custom Royal for the 1955 model year saw the Royal moved down to the intermediate trim level, above the now base-model Coronet. [1] The Royal Lancer name was applied to the 2-door hardtop model and Royal Sierra to the new station wagon models ...
1957 Dodge The 1955 Dodge car lineup, consisting of the entry-level Coronet , Royal , and ornate Custom Royal , was a major departure for the company. Driven almost out of business in 1953 and 1954, the Chrysler Corporation was revived with a $250 million loan from Prudential and new models designed by Virgil Exner .
The flagship model was the Custom Royal. It came with the 350 in 3 (5.7 L) Ram Fire V8 with a standard two-barrel carburetor, but the optional four-barrel carburetor delivered 300 hp (224 kW). A feature of the Custom Royal was its bumper-mounted exhaust ports which were only available on the Royal and Coronet models as part of the D-500 options.
Dodge used the Lancer name from 1955 until 1959 to designate the two- and four-door hardtop (no B-pillar) models in the full-sized Coronet, Royal, and Custom Royal lines. The Custom Royal Lancer was a hardtop only and top-of-the-line model for Dodge in 1959. There were 6,278 two-door and 5,019 four-door hardtops made in 1959. A total of 11,397 ...
1957 Dodge Coronet Lancer 2-Door Hardtop. The 1957 model year debuted a new D-501, which replaced the D-500 from the year before as the top Coronet. The D-501 received Chrysler's proven 354 cu in (5.8 L) Hemi V8, which were actually leftover engines from the 1956 Chrysler 300B production. Camshafts from the 1957 Chrysler 392 cu in (6.4 L ...
Dodge moved upmarket with the Custom Royal in the mid-1950s, which cut into and eroded DeSoto's traditional market segment. The introduction of the 1957 DeSoto Firesweep, a model that used the Dodge engine, chassis, front fenders and hood, pushed DeSoto into direct competition with the Custom Royal.