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Employer branding since its inception has become an important metric for companies and their employee value proposition. For instance, there is an annual World's Most Attractive Employers ranking established by employer branding company Universum which defines top 50 companies in the world by employer branding. [32] [33]
In marketing, corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. Although corporate ...
After struggling to maintain business levels at its brand names Karstadt and KaDeWe, Arcandor sought help from the German government, and then filed for insolvency. Hypo Real Estate: Germany: 5 October 2009: Banking: Depfa, one of the companies subsidiaries ran into liquidity problems in 2008 as a result of the financial crisis.
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Company Industry Revenue (US$ millions) Profits (US$ millions) 1 Nigeria National Petroleum: Oil and gas 9,706 1,877 2 Nigeria Liquefied Natural Gas: Oil and gas 6,315 ... 3 MTN Nigeria: Telecommunications 3,514 536 4 Dangote Cement: Cement 2,699 721 5 Nigerian Petroleum Development: Oil and gas 2,686 219 6 Flour Mills of Nigeria: Agroindustry ...
Nigeria is a federal republic in West Africa, bordering Benin in the west, Chad and Cameroon in the east, and Niger in the north. As of 2015 Nigeria has the world's 20th largest economy, worth more than $500 billion and $1 trillion in terms of nominal GDP and purchasing power parity respectively.
The company was founded in 1981 as a trading enterprise, importing sugar, cement, rice, fisheries, and other consumer goods for distribution in the Nigeria market. [3] The group moved into manufacturing in the 1990s, starting with textiles, moving onto flour milling, salt processing and sugar refining by the end of the decade.
The change was more than an alteration of its name; it represented a shift in corporate strategy, aiming to elevate the company’s position in the energy industry. With the rebranding, Aiteo expanded its focus, committing to develop a comprehensive range of energy services.