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Language expectancy theory (LET) is a theory of persuasion. [1] The theory assumes language is a rules-based system, in which people develop expected norms as to appropriate language usage in given situations. [2] Furthermore, unexpected linguistic usage can affect the receiver's behavior resulting from attitudes towards a persuasive message.
The term rhetoric came to be applied to media forms other than verbal language, e.g. visual rhetoric, "temporal rhetorics", [108] and the "temporal turn" [109] in rhetorical theory and practice. The rise of advertising and of mass media such as photography , telegraphy , radio , and film brought rhetoric more prominently into people's lives.
Kairos is an appeal to the timeliness or context in which a presentation is publicized, which includes contextual factors external to the presentation itself but still capable of affecting the audience's reception to its arguments or messaging, such as the time in which a presentation is taking place, the place in which an argument or message ...
Ethos – a rhetorical appeal to an audience based on the speaker/writer's credibility. Ethopoeia – the act of putting oneself into the character of another to convey that person's feelings and thoughts more vividly. Eulogy – a speech or writing in praise of a person, especially one who recently died or retired.
Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." [1] Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort.
Credibility dates back to Aristotle's theory of Rhetoric.Aristotle defines rhetoric as the ability to see what is possibly persuasive in every situation. He divided the means of persuasion into three categories, namely Ethos (the source's credibility), Pathos (the emotional or motivational appeals), and Logos (the logic used to support a claim), which he believed have the capacity to influence ...
Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".
John Langshaw Austin OBE FBA (26 March 1911 – 8 February 1960) was an English philosopher of language and leading proponent of ordinary language philosophy, best known for developing the theory of speech acts.