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A hood ornament (or bonnet ornament or bonnet mascot in Commonwealth English), also called a motor mascot or car mascot, is a specially crafted model that symbolizes a car company, like a badge, located on the front center portion of the hood. It has been used as an adornment nearly since the inception of automobiles. [2]
The De Soto Motor Car Company was created in Auburn, Indiana, in November 1912, by L.M. Field, Hayes Fry and Glenn Fry of Iowa City, Iowa, and V.H. Van Sickle and H.J. Clark of Des Moines, Iowa. It was a subsidiary of the Zimmerman Manufacturing Company of Auburn, which had previously been at 440 North Indiana Avenue from 1908 until 1915.
The front fascia was restyled to have a more aerodynamic look: the Caprice emblem was no longer a standup hood ornament, but was an emblem located on the vertical area directly above the grill in the center of the front fascia. A smaller grille with prominent vertical chrome divider bars replaced the larger previous egg-crate grille.
Hudson's first factory at Mack and Beaufait Avenues, 1909 photo [1] 1910 Hudson Model 20 Roadster 1917 Hudson Phaeton 1919 Hudson Phantom, 1919 photo. The name "Hudson" came from Joseph L. Hudson, a Detroit department store entrepreneur and founder of Hudson's department store, who provided the necessary capital and gave permission for the company to be named after him.
Eleanor Velasco Thornton posing next to Montagu's Silver Ghost, circa 1911. On the bonnet is seen the Spirit of Ecstasy.. The Spirit of Ecstasy, also called Eleanor, Silver Lady, or Flying Lady, was designed by Sykes, a graduate of London's Royal College of Art, and carries with it a story about secret passion between Montagu, second Baron Montagu of Beaulieu after 1905, a pioneer of the ...
The Pierce-Arrow Motor Car Company was an American motor vehicle manufacturer based in Buffalo, New York, active from 1901 to 1938.Although best known for its expensive luxury cars, Pierce-Arrow also manufactured commercial trucks, fire trucks, boats, camp trailers, motorcycles, and bicycles.
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