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Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
Color symbolism in art, literature, and anthropology is the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures [1] and even within the same culture in different time periods. [2] The same color may have very different associations within the ...
Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as Color science. While there is no clear distinction in scope ...
Robert Plutchik (21 October 1927 – 29 April 2006) was an American psychologist who was professor emeritus at the Albert Einstein College of Medicine and adjunct professor at the University of South Florida. He received his Ph.D. from Columbia University. He authored or coauthored more than 260 articles, 45 chapters and eight books and edited ...
Linguistic relativity and the color naming debate. The concept of linguistic relativity concerns the relationship between language and thought, specifically whether language influences thought, and, if so, how. This question has led to research in multiple disciplines—including anthropology, cognitive science, linguistics, and philosophy.
Opponent-process theory suggests that color perception is controlled by the activity of three opponent systems. In the theory, he postulated about three independent receptor types which all have opposing pairs: white and black, blue and yellow, and red and green. These three pairs produce combinations of colors for us through the opponent ...
The field of color psychology attempts to identify the effects of color on human emotion and activity. Chromotherapy is a form of alternative medicine attributed to various Eastern traditions. Colors have different associations in different countries and cultures. [49] Different colors have been demonstrated to have effects on cognition.
The theory of constructed emotion suggests that at a given moment, the brain predicts and categorizes the present moment (of continuous affect) via interoceptive predictions and the "emotion concepts" from one's culture, to construct an instance of emotion, just as one perceives discrete colors. This process instantiates the experience of ...