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J. Cole revealed how the song was created on Timbaland's BeatClub YouTube channel. The song was produced during a Twitch live stream by Timbaland. When Cole heard it, he contemplated reaching out, but wrote to the beat through a rip on the internet. He said "I looped up the YouTube lil' rip, made a whole song on this shit.
Cole released music videos for the songs "ATM" and "Kevin's Heart", both of which were directed by Cole and Scott Lazer. [128] [129] "ATM" impacted US rhythmic contemporary radio on July 31, 2018, as the album's second single. [130] Songs from the album were featured in the official 2018 NBA Playoffs and the NBA Finals promotion for ESPN.
Over production consisting of a synth loop and 808s, [2] the song begins with a verse from J. Cole, who first asserts that he is one of the best rappers of the generation and catches attention by his performances on features instead of ostentatious outfits ("Blow for blow, Cole flow just prestigious / Sweats and tees, no unnecessary accessories, the GOAT just from features / Proceed with ...
The video was filmed in South Los Angeles, including Johnnie L. Cochran Jr. Middle School and Pink Motel. [7] The music video was directed by Sam Pilling. The music video included appearances from Harold Perrineau and Rochelle Aytes acting as the parents. [8] The video follows a boy named Kyle who steals money from a drawer at home.
On Cole's 30th birthday, an official music video for "Love Yourz" was released onto YouTube on January 28, 2015. On his 31st birthday, Cole released the live music video for "Love Yourz" on January 28, 2016, along with a surprise live album, Forest Hills Drive: Live.
Cover for the music video. The official music video for the song was uploaded to YouTube on July 21, 2022. It was directed by Waboosh and Onda. [4] [5] It begins with JID on top of a mountain at night, motioning with a gun while DJ Drama narrates the intro to the album. JID and Kenny Mason then rap on a speedboat with Sheck Wes later standing ...
J. Cole’s new release didn’t quite land as the top album debut of 2021 so far, but it came close enough to have serious bragging rights anyway. “The Off-Season” premiered at No. 1 on the ...
"Procrastination (Broke)" is a song by American rapper J. Cole. The song was released on YouTube by music producer Bvtman as a surprise song on January 18, 2023. [1] The cover art for the song features a text message from Cole expressing his appreciation for every producer "cooking up and sharing their work with the world" and the song was released by Cole as a "thank you" to Bvtman for ...