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The lining of the cups is thickened and enhanced with shape-enhancing inserts or foam padding inside the entire lining of cup. Padded bras support the breasts but, unlike push-up bras (see below), are not intended to significantly increase cleavage. [4] Also see water bra below. Plus-size: See Full-support bra above.
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As lingerie, women wear bras for sex appeal. Bras can also be used to make a social statement as evidenced by Jean-Paul Gaultier's designs and the cone-shaped bra Madonna wore outside her clothing on her Blond Ambition World Tour. [118] In the 1920s, the flapper aesthetic involved flattening the breasts. [119]
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Nadler learned that women wanted "less bra," not "no bra." [15] In 1974, they introduced a new line of brassieres for teens called Dici (by Wonderbra), and invented new hot fabric molding technologies to shape the cup. [17] These bras were seamless and simply designed with less support than the typical bra of the period.
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