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A press release (also known as a media release) is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information ...
A video news release (VNR) is a video segment made to look like a news report, but is instead created by a PR firm, advertising agency, marketing firm, corporation, government agency, or non-profit organization. They are provided to television newsrooms to shape public opinion, promote commercial products and services, publicize individuals, or ...
Just a basic cover letter is acceptable if your local paper wants a fax, for some reason. Make sure you fully record which press outlets you send to, in the Wikipedia:Press_releases/Logbook. # Newspaper name, City of publication (if known), State/Province/Region (if relevant), Country, email@email.com (or "through form", if that's the case ...
PR Newswire. PR Newswire is a distributor of press releases headquartered in Chicago. [1] The service was created in 1954 to allow companies to electronically send press releases to news organizations, using teleprinters at first. The founder, Herbert Muschel, operated the service from his house in Manhattan for approximately 15 years.
v. t. e. Reuters, Bonn 1988. A news agency is an organization that gathers news reports and sells them to subscribing news organizations, such as newspapers, magazines and radio and television broadcasters. News agencies are known for their press releases. A news agency may also be referred to as a wire service, newswire, or news service.
News is information about current events. This may be provided through many different media: word of mouth, printing, postal systems, broadcasting, electronic communication, or through the testimony of observers and witnesses to events. News is sometimes called " hard news " to differentiate it from soft media.
The White House press secretary is a senior White House official whose primary responsibility is to act as spokesperson for the executive branch of the United States federal government, especially with regard to the president, senior aides and executives, as well as government policies. The press secretary is responsible for collecting ...
Business Wire – an international press release agency. Founded in 1961. It is a subsidiary of Berkshire Hathaway. CNW Group – formerly a Canadian-based commercial press release service that had bureaus in Toronto, Montreal (as CNW Telbec), Calgary and Vancouver, has been absorbed by Cision. GlobeNewswire – an American press release ...
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