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The artist-designer Jules Chéret (1835–1932) was a notable early creator of French Art Nouveau posters. He helped turn the advertising poster into an art form. The son a family of artisans, he apprenticed with a lithographer and also studied at the École nationale supérieure des arts décoratifs.
1900 Louis Vallet poster. Thanks to Art Nouveau art magazines, fairs and, above all, the many poster competitions, the artists became better known and commissions were received. In 1896, for example, a major exhibition of French and foreign posters was held in Reims, attended by the leading illustrators of the day.
Poster by Frances MacDonald (1896). The Modern Style is a style of architecture, art, and design that first emerged in the United Kingdom in the mid-1880s. It was the first Art Nouveau style worldwide, and it represents the evolution of the Arts and Crafts movement which was native to Great Britain.
Living in Paris during the Art Nouveau period, he was widely known for his distinctly stylized and decorative theatrical posters, particularly those of Sarah Bernhardt. [4] He produced illustrations, advertisements, decorative panels, as well as designs, which became among the best-known images of the period. [5]
In 1895, Mucha produced the poster for Gismonda, a play starring Sarah Bernhardt. Bernhardt highly admired Mucha's work, commissioning a six-year contract with him. [1] The style employed in Gismonda, le style Mucha, became a sensation in Paris and became known as the Art Nouveau movement. [2] Following Gismonda, Mucha attained an influx of work.
The Maison de l'Art Nouveau showed paintings by Georges Seurat, Paul Signac and Toulouse-Lautrec, glass from Louis Comfort Tiffany and Émile Gallé, jewelry by René Lalique, and posters by Aubrey Beardsley. Bing wrote in 1902, "Art Nouveau, at the time of its creation, did not aspire in any way to have the honor of becoming a generic term.
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