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The bra was designed by Jean Paul Gaultier who was inspired by the vintage Perma-Lift bullet bra of the 1940s. By that time, the style was regarded as erotic and provocative. The bullet bra has also become popular with burlesque and rockabilly enthusiasts, both of which draw inspiration from the 1950s.
Invented in the 1940s, [8] they were fashionable in the 1940s, 1950s, and early 1960s, before softer, more natural-looking bras became fashionable again. They were associated with "sweater girl" pin-ups. In 1990, Madonna revivified interest in the bullet bra when she wore one in a costume designed by Jean Paul Gaultier. [9]
In October 1964, fashion designer Rudy Gernreich released the Exquisite Form "No Bra", a soft-cup, lightweight, seamless, sheer nylon and elastic tricot bra in sizes 32 to 36, with A and B cups. His minimalist bra was a revolutionary departure from the heavy, torpedo-shaped bras of the 1950s and initiated a trend toward more natural shapes and ...
This greatly affected the fashion of how women dressed during the 1940s. According to dress historian Jayne Shrimpton: "Committed to ensuring the fair distribution of scarce but essential resources, namely food, clothing, and furniture, the government introduced a comprehensive rationing scheme based on allocation of coupons - a system deriving ...
Examples of French fashion illustration "1940s – 20th Century Fashion Drawing and Illustration". Fashion, Jewellery & Accessories. Victoria and Albert Museum. Archived from the original on 2011-08-02 "1950s – 20th Century Fashion Drawing and Illustration". Fashion, Jewellery & Accessories. Victoria and Albert Museum.
During the 1940s and 1950s, the sweater girl became fashionable, supported by a bullet bra (known also as a torpedo or cone bra) as worn by Jane Russell and Patti Page. [120] As outerwear, bras in the form of bikini tops in the 1950s became an acceptable public display. [118]
This was the first bra to be featured on the Victoria’s Secret Fashion Show runway and featured 1,200 Sri-Lankan pink sapphires, more than 2,300 round and marquis diamonds and a 90-carat emerald ...
The No Bra was a big departure from the sculpted, bullet-shaped bosom of the previous decade. It was quite similar to the original bra of the 1920s and like the first modern bra invented by Mary Phelps Jacob, two handkerchiefs attached to a band and tied around the chest. Gernreich's no-bra was little more than that.
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