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From its inception until 1978, Virginia Slims saw a steady increase in market share to 1.75% (3.9% of all female smokers). With the introduction of Lights in 1978, the market share increased to 2.5%. Other packings, including 120's, Ultra Lights, and Superslims helped push the market share to a peak of 3.1% (nearly 7% of female smokers) in 1989.
The opener featured the two stars of the show with a giant pack of Philip Morris cigarettes. The show Your Hit Parade was proudly sponsored by American Tobacco's Lucky Strike brand. [20] In 1965, it was reported that 33.9% of women were smoking. [20] Virginia Slims came on the market in 1968, and used the catch phrase "You’ve come a long way ...
She was the model in the last [5] cigarette commercial televised in the U.S. (for Virginia Slims, aired at 11:59 pm on January 1, 1971, on The Tonight Show). [6] Hamel had been a model in print advertisements, not just for Slims, but also for Pall Mall Gold cigarettes. [7] Hamel started appearing in TV series in 1975.
Historically considered a masculine habit, the feminization of smoking occurred in tandem with the advent of fashion brands or premium brands of cigarettes specifically marketed toward women. Most often this is focused on young fashion-conscious professional ladies who are the target demographic for these brands, which are differentiated by ...
Jack Webb as Sgt. Joe Friday was seen smoking Chesterfields in the movie and TV series. The Martin and Lewis Show, on NBC radio from 1949 to 1953, was sponsored or co-sponsored for most of its run by Chesterfield. Also in the 1950s, Gunsmoke on both radio and TV was similarly sponsored primarily by Chesterfields and L&Ms.
3. Keebler Fudge Magic Middles. Neither the chocolate fudge cream inside a shortbread cookie nor versions with peanut butter or chocolate chip crusts survived.
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5. Virginia Slims Superslims. Tar 1 mg. Nicotine 0.1 mg. Virginia is a cigarette brand owned by a tobacco industry giant, Altria (NYSE:MO). The brand focuses on female consumers mainly, offering a ...