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Weetabix for Canada and the United States is manufactured in Cobourg, Ontario, in both organic and conventional versions. Weetabix is made from whole-grain wheat. UK Weetabix has 3.8g of fibre in a 37.5g serving (2 biscuits) (10.1% by weight). [4] The product sold in Canada and the U.S. has 4g of fibre in a 35g serving (11.4% by weight). [5]
Weetabix was the title sponsor of the Women's British Open between 1987 and 2006. It has also previously sponsored Northamptonshire Police, providing a mobile police station in 2004. [29] It was one of the sponsors of the World Cup in Argentina in 1978. Weetabix was the main sponsor of the first BMX World Championships held in the UK in 1986 ...
George eventually became chairman of the board. Osborne sold his shareholding to the directors in July 1936, at which time the company was renamed Weetabix Limited. [2] Osborne proceeded at that time to the United States, establishing a Weetabix factory in Clinton, Massachusetts. However, the venture was unsuccessful.
New Zealand Customs detained the boxes at the request of Sanitarium on the grounds the British-made Weetabix competed with and confused the branding of their own New Zealand-made 'Weet-bix'. Sanitarium faced a backlash in New Zealand as a result. [13] After failing to come to a settlement, Sanitarium filed civil action against the shop owner.
In May 2012 Bright Food agreed to acquire a 60% stake in the British breakfast cereals manufacturer Weetabix Limited in a £1.2 billion deal. [11] [12] This majority stake is set to be sold to US company Post Holdings for US$1.8 billion as of 18 April 2017. [13]
This is a list of breakfast cereals. Many cereals are trademarked brands of large companies, such as Kellanova, WK Kellogg Co, General Mills, Malt-O-Meal, Nestlé, Quaker Oats and Post Consumer Brands, but similar equivalent products are often sold by other manufacturers and as store brands. This is a dynamic list and may never be able to satisfy particular standards for completeness. You can ...
Ready Brek (stylized as Ready brek) is an oat-based breakfast cereal produced by Weetabix Limited. It is intended to be served hot, and comes in two varieties — 'original' and 'chocolate'. Other variants were available but have since been discontinued. Original Ready brek is a mix of rolled oat flakes and oat flour fortified with vitamins.
Weetabix cereals in the UK created Alpen muesli cereal in 1971. [2] Alpen is a whole grain muesli cereal consisting of rolled oats, fruits and nuts. [3]In the UK, Alpen has been a staple on British shelves since the 1970s, accounting for 3% of the UK and Ireland breakfast cereal sales in 2003. [2]
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