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Weetabix is a breakfast cereal produced by Weetabix Limited in the United Kingdom. It comes in the form of palm-sized (approx. 9.5 cm × 5.0 cm or 4" × 2") wheat biscuits . Variants include organic and Weetabix Crispy Minis (bite-sized) versions.
An online poll of 16,000 people in 2006 identified it as Australia's favourite trademark. [6] The product has been marketed in Australia since 1985 with the catchphrase "Aussie kids are Weet-Bix kids". [7] Based on its success in Australia, a similar catchphrase was adopted six months later in New Zealand: "Kiwi Kids are Weet-Bix kids". [8]
Weetabix is also one of the major manufacturers of generic cereals for the major supermarkets. [citation needed] Weetabix has factories in Europe, East Africa and North America. It is the largest producer of breakfast cereals in the UK. It exports to eighty countries. As of 2012 it employed around 2,000 people. [20] [needs update]
New Zealand Customs detained the boxes at the request of Sanitarium on the grounds the British-made Weetabix competed with and confused the branding of their own New Zealand-made 'Weet-bix'. Sanitarium faced a backlash in New Zealand as a result. [13] After failing to come to a settlement, Sanitarium filed civil action against the shop owner.
Amazon. Nutritional Info: 160 calories, 1.5g fat, 31g carbs, 5g sugar, 5g protein, 7g fiber Grams of Sugar Per Serving: 5g Why We Love It: long-lasting crunch, high in protein and fiber, made with ...
This is a list of breakfast cereals. Many cereals are trademarked brands of large companies, such as Kellanova, WK Kellogg Co, General Mills, Malt-O-Meal, Nestlé, Quaker Oats and Post Consumer Brands, but similar equivalent products are often sold by other manufacturers and as store brands. This is a dynamic list and may never be able to satisfy particular standards for completeness. You can ...
Manufacturer Barbara's Bakery, a division of Weetabix Limited, also offers a version of plain shredded wheat. In the United Kingdom, the Shredded Wheat brand is owned by Cereal Partners, a Nestlé/General Mills company, although there are many generic versions and variants by different names. It was first made in the United States in 1893 ...
Sir Richard William George (24 April 1944 – 23 March 2016) was a British food manufacturer who turned the Weetabix company into a major British brand. [1] He was knighted in 1995 for his services to the food industry. [2]