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  2. Content strategy - Wikipedia

    en.wikipedia.org/wiki/Content_strategy

    Content strategy guides the planning, development, and management of content. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture , content management , business analysis , digital marketing , and technical communication .

  3. Business model canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  4. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    Business plans can help decision-makers see how specific projects relate to the organization's strategic plan. Total quality management (TQM) is a business management strategy aimed at embedding awareness of quality in all organizational processes. TQM has been widely used in manufacturing, education, call centers, government, and service ...

  5. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.

  6. SWOT analysis - Wikipedia

    en.wikipedia.org/wiki/SWOT_analysis

    An example of a SWOT template that includes cells for strategies, not only assessments A simple SWOT template Although the SWOT analysis was originally designed for business and industries, it has been used in non-governmental organisations as a tool for identifying external and internal support to combat internal and external opposition for ...

  7. Strategic technology plan - Wikipedia

    en.wikipedia.org/wiki/Strategic_Technology_Plan

    In the strategic plan, there is an item budget, evaluation method, and funding source/amount/timeline. The itemized budget is broken down into the years of the plan. Money is divided up into amounts that will be used for each year. The evaluation method collects data and disaggregates it to determine the outcomes.

  8. Application portfolio management - Wikipedia

    en.wikipedia.org/wiki/Application_portfolio...

    IT Application Portfolio Management (APM) is a practice that has emerged in mid to large-size information technology (IT) organizations since the mid-1990s. [1] Application Portfolio Management attempts to use the lessons of financial portfolio management to justify and measure the financial benefits of each application in comparison to the costs of the application's maintenance and operations.

  9. Context analysis - Wikipedia

    en.wikipedia.org/wiki/Context_analysis

    The main goal of a context analysis, SWOT or otherwise, is to analyze the environment in order to develop a strategic plan of action for the business. Context analysis also refers to a method of sociological analysis associated with Scheflen (1963) which believes that 'a given act, be it a glance at [another] person, a shift in posture, or a ...

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