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American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. [ 2 ] [ 3 ] Based in Westlake, Ohio , a suburb of Cleveland , the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products.
[1] [4] [5] Additionally, American Greetings owns a 15% stake in the Schurman Retail Group. [10] American Greetings also owns the Carlton Cards (in Canada), the Schurman Retail Group began operating Carlton Cards shops. [6] [7] In 2012, American Greetings appointed Schurman Retail Group to manage the Clintons brand in the U.K. [5] [10]
Holly Hobbie premiered in 1967 as a line of greeting cards by American Greetings. [1] Knickerbocker Toy Co. manufactured stuffed Holly Hobbie dolls from 1968 to 1983. [2] The character's public appeal led to the formation of Those Characters From Cleveland, Inc.
Hallmark Cards, Inc. is a privately held, family-owned American company based in Kansas City, Missouri. Founded in 1910 by Joyce Hall, Hallmark is one of the oldest and largest manufacturers of greeting cards in the United States. [3] In 1985, the company was awarded the National Medal of Arts. [4]
Counter cards: Greeting cards that are sold individually. This contrasts with boxed cards. [1] Standard A standard greeting card is printed on high-quality paper (such as card stock), and is rectangular and folded, with a picture or decorative motif on the front. Inside is a pre-printed message appropriate for the occasion, along with a blank ...
Stone turned a small family business, Sapirstein Greeting Card Company, into "the world's second-largest maker of greeting cards.". [1]In the 1930s, rather than merely sell what others had designed, he began what is now the American Greetings Creative Department, which the New York Times described as "one of the biggest art studios in the United States."
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