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Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs. Lead management facilitates a business's connection between its outgoing consumer advertising and the responses to that advertising.
Crispin Porter + Bogusky created a series of web-based advertisements to complement the various television and print promotional campaigns on sites such as Myspace and various BK corporate pages. These viral campaigns coupled several other new advertisement campaigns drew considerable positive and negative attention to BK. The Subservient Chicken
Das etwas andere Restaurant (The somewhat different restaurant) (1971–1977) Essen mit Spaß (Eating with fun) (1978–1982) Gut, dass es McDonald's gibt (It's good that McDonald's exists) (1982–1987) Der Platz, wo Du gern bist, weil man gut isst (The place where you like to be because you eat well) (1987–1991)
Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities ...
In late 2012, McDonald's signed a multi-year deal to become the official restaurant sponsor of the NFL. It was the presenting sponsor of the 2013 Pro Bowl, and was able to use the NFL shield and logos of all 32 teams in its campaigns. [23] National Rugby League (Channel 9 and Fox League) NBA (fast food partner) Olympic Games (official fast-food ...
The Pepsi Generation and its associated jingle — You've got a lot to live And Pepsi's got a lot to give. told Pepsi drinkers, now enrolled in the Pepsi Generation, that Pepsi-Cola was taking a stand with the "young" side of the 1960s-era "generation gap". Television ads featuring the campaign typically displayed young people pursuing exotic ...
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The campaign and Pepsi Generation theme was launched and aimed at young Baby Boomers just as they were becoming an important consumer and demographic group. [1] The campaign was a risk for Pepsi. Years later Pottasch said in a podcast posted on Yahoo 's "Giants of Advertising" web site, "For us to name and claim a whole generation after our ...