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Get a first look inside Joe V’s, an H-E-B brand bringing affordable groceries to Dallas shoppers starting Wednesday. H-E-B’s first Joe V’s Smart Shop in North Texas opens today. Take a look ...
H-E-B broke ground Wednesday on its first of two Joe V’s Smart Shop low-price grocery stores coming to the Metroplex. This location will be the first Joe V’s outside of Houston.
Joe V's Smart Shop was first established in 2010 after being inspired by Aldi's business model. The stores are about half the size of H-E-B with a more streamlined inventory.
The brand's name, Joe V's, is based on a company executive, Joe Villareal, who was the driving force behind the brand. [53] [54] Joe V's Smart Shop is part of the H-E-B family of brands, which includes H-E-B and Central Market stores across Texas and Mi Tienda stores in the Houston area.
Before Alpha Beta was the name of a store, it was the name of a marketing concept used in grocery stores founded by Albert and Hugh Gerrard. It referred to organizing the groceries in the store in alphabetical order.
The new store, at 4101 W. Wheatland Road, will be the first Joe V’s Smart Shop outside the Houston region. H-E-B expects the 55,000-square-foot store to employ over 200 people.
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