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e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California.It was founded by Joseph Shamah and Scott Vincent Borba in 2004. [3] Items include bath and skin-care products, mineral-based makeup, professional tools, [4] eyeliners, lipstick, glosses, [5] [6] blushes, bronzers, brushes, and mascara, among others.
e.l.f. is the only brand of the nearly 1,000 cosmetics brands tracked by Nielsen to gain share for 24 consecutive quarters. Our fiscal 2025 year-to-date results have been exceptional with our team ...
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In terms of shelf space at retailers, e.l.f. lags other large cosmetics brands with about 12 feet of shelf space at Target, 8 feet at Ulta Beauty, and 7 feet at Walmart. ... Elf Cosmetics display ...
Scott-Vincent Borba (born June 23, 1973) is an American celebrity esthetician, [1] model, singer, actor and founder of e.l.f. Cosmetics, BORBA Inc. and Scott-Vincent Borba Inc. He has authored three books on skin care and beauty.
Although e.l.f. Beauty posted strong third-quarter fiscal 2025 results on Thursday, the budget-friendly makeup company revised its outlook for the rest of the year based on a softer-than-expected ...
In September 2020, Keys announced plans to launch her own lifestyle brand, called Keys Soulcare. [4] The brand is a joint venture between Keys and cosmetics retailer e.l.f. cosmetics, [5] [6] the latter's chief marketing officer Kory Marchisotto acting as the president of Keys Soulcare.
Doing away with the old isn’t just beneficial for your headspace . . . it means there’s room — call it a 100% valid excuse — to restock! Just like food and skincare products, makeup doesn ...