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e.l.f. (short for EyesLipsFace [12]) Cosmetics was founded by Joseph Shamah and Scott-Vincent Borba in June 2004, with the assistance of Shamah's father, Alan. [13] [3] [12] The duo originally met at a party in 2002; Shamah was a 23-year-old New York University business student.
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In terms of shelf space at retailers, e.l.f. lags other large cosmetics brands with about 12 feet of shelf space at Target, 8 feet at Ulta Beauty, and 7 feet at Walmart. ... Elf Cosmetics display ...
Scott-Vincent Borba (born June 23, 1973) is an American celebrity esthetician, [1] model, singer, actor and founder of e.l.f. Cosmetics, BORBA Inc. and Scott-Vincent Borba Inc. He has authored three books on skin care and beauty.
e.l.f. is the only brand of the nearly 1,000 cosmetics brands tracked by Nielsen to gain share for 24 consecutive quarters. Our fiscal 2025 year-to-date results have been exceptional with our team ...
Although e.l.f. Beauty posted strong third-quarter fiscal 2025 results on Thursday, the budget-friendly makeup company revised its outlook for the rest of the year based on a softer-than-expected ...
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Doing away with the old isn’t just beneficial for your headspace . . . it means there’s room — call it a 100% valid excuse — to restock! Just like food and skincare products, makeup doesn ...
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