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In scenarios where the initial sale has taken several months, it is reported that account-based marketing delivers an increase in the long-term value of the customer. [1] ABM can also be applied to key prospect accounts in support of the first sale. For example, Northrop Grumman employed ABM to aid in the completion of a successful $2 billion ...
Activity-based management (ABM) is a method of identifying and evaluating activities that a business performs, using activity-based costing to carry out a value chain analysis or a re-engineering initiative to improve strategic and operational decisions in an organization.
Several Agency groups began to recognize the value of this new discipline and its relevance to global mac clients. Given the success the JWT partnership of Stephen King and Judy Lannon had in servicing and growing business from the likes of Nestle, Unilever, a global Account Planning Council was established in the late 70’s, and included people like George Clements (Canada), Rena Bartos (USA ...
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ABM, 1980 video game; Account-based marketing, strategic approach to business marketing; Activity-based management, method of identifying and evaluating activities that a business performs; Agaricus blazei Murill, a species of mushroom; Automated banking machine, Canadian term for automated teller machine; Atmospheric Black Metal
Demandbase is an American account-based marketing (ABM), advertising, sales intelligence and data company based in San Francisco. [2]Its products provide business-to-business (B2B) companies sales and marketing support that helps users discover, manage, and measure target audiences.
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