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Skin whitening, also known as skin lightening and skin bleaching, is the practice of using chemical substances in an attempt to lighten the skin or provide an even skin color by reducing the melanin concentration in the skin. Several chemicals have been shown to be effective in skin whitening, while some have proven to be toxic or have ...
Procter & Gamble (P&G) Pakistan was founded in August 1991 as a subsidiary of Procter & Gamble. [1] In 1994, P&G acquired a soap-manufacturing facility at Hub, Balochistan and began production of Safeguard soaps in Pakistan. [1] In 2002, P&G tripled its soap manufacturing capacity with an additional investment of US$3 million. [1]
Colgate-Palmolive Pakistan, formerly known as National Detergents Limited is a Pakistani consumer goods company which is a subsidiary of American multinational company Colgate-Palmolive. [2] [3] [4] It was founded in 1977 and is based in Karachi, Pakistan. It operates in oral care, personal care, and fabric care sectors. [4]
The portrayal of light skin as the beauty ideal in Middle Eastern popular media has contributed to the use of skin lightening products among Middle Eastern women. An investigation by a correspondent from The Christian Science Monitor conducted in the Palestinian city of Ramallah found that Lebanese singers with European features, including ...
Citra – women's hand and body lotion, beauty soap, and scrubs (Indonesia, Thailand, Malaysia and the Middle East) Clear (Linic in Portugal, Ultrex in Greece) – anti-dandruff, scalp care shampoo and conditioner (China, Southeast Asia, Australia, Romania, Pakistan, Philippines, Poland, South Africa, Hungary, United States, Canada, Latin ...
Powders also hold significant market share in eastern Europe and in some western European countries due to their advantage over liquids in whitening clothes. According to Desmet Ballestra, designer and builder of chemical plants and detergent-making equipment, powdered detergents have a 30–35% market share in western Europe.
Depigmentation is the lightening of the skin or loss of pigment. Depigmentation of the skin can be caused by a number of local and systemic conditions. The pigment loss can be partial (injury to the skin) or complete (caused by vitiligo). It can be temporary (from tinea versicolor) or permanent (from albinism). [1]
Protex is an American brand of soap marketed by Colgate-Palmolive in 1985. Protex soaps are sold in over 56 countries. [citation needed] The soap contains an antibacterial chemical called Trichlorocarbanilide. [1] BrandActiv distributes the brand since the late 1980s and is available in all supermarkets and corner shops. [2]