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Great Value was launched in 1993 (but products were made as early as 1992) and forms the second tier, or national brand equivalent (NBE), of Walmart's grocery branding strategy. Products offered through the Great Value brand are often claimed by Walmart to be as good as national brand offerings, but are typically sold at a lower price because ...
Walmart's Great Value line of products spans hundreds of goods. This includes things like pasta, frozen meals, peanut butter, bread, desserts and canned goods. It even includes nonperishables like...
On the other hand, Walmart’s Great Value whole milk is cheaper at $1.99 for the same half-gallon jug. While the difference is minimal, households that consume a lot of milk will save more in the ...
At Walmart, 170 fluid ounces of Great Value Original Clean HE Liquid Laundry Detergent (108 loads) is priced at $11.72. This means Kirkland’s detergent costs $0.15 a load, while Walmart’s ...
Walmart is even advertising Great Value large white eggs for $10.97 for 3 dozen, which is around the same as Aldi’s prices as long as you are willing to buy in bulk.
Previously, Walmart had used Prairie Farms as the milk source for its house brand, Great Value. Currently, Walmart buys the milk for the Great Value brand from a dairy in Texas. Although this shift decreased the volume of milk sold by Prairie Farms, CEO Ed Mullins says that Walmart is still the company's largest customer.
Founded in 1991, it produces organic milk in Maryland and also purchases the majority of its organic milk (more than 99 percent) from more than 700 dairies in 23 states. [1] Horizon Organic's products are certified organic by the USDA and advertised as free of antibiotics, growth hormones and pesticides.
At Walmart, shoppers need to buy a 60-pack of eggs to get the lowest price. When they do, they’ll spend about 18 cents per egg. At Aldi, the lowest-priced eggs are about 20 cents per egg.