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2. BBB Reveals America's Most Complained-About Businesses - AOL

   www.aol.com/news/2012-03-02-bbb-reveals-americas...

   Complaints lodged with the BBB fell about 7%, to 927,000. In practical terms, those numbers suggest that more Americans are being smart about their shopping, looking into businesses' reputations ...

3. The 11 Best Cookware Brands, Tested & Reviewed by Editors - AOL

   www.aol.com/lifestyle/11-best-cookware-brands...

   In fact, when I interviewed Lisa McManus, executive editor of ATK Reviews and America's Test Kitchen reviewer of 17 years, on the best cookware sets, All-Clad's three-ply pieces, designed with ...

4. Better Business Bureau (BBB) complaints and accreditation ...

   www.aol.com/lifestyle/better-business-bureau-bbb...

   A BBB-accredited company agrees to abide by a set of accreditation standards BBB says are "attributes of a better business." These include honesty in advertising, transparency, and responsiveness ...

5. Better Business Bureau - Wikipedia

   en.wikipedia.org/wiki/Better_Business_Bureau

   The Better Business Bureau (BBB) is an American private, 501(c)(6) nonprofit organization founded in 1912. BBB's self-described mission is to focus on advancing marketplace trust, [2] consisting of 92 independently incorporated local BBB organizations in the United States and Canada, coordinated under the International Association of Better Business Bureaus (IABBB) in Arlington, Virginia.

6. BBB National Programs - Wikipedia

   en.wikipedia.org/wiki/BBB_National_Programs

   BBB National Programs, an independent non-profit organization that oversees more than a dozen national industry self-regulation programs that provide third-party accountability and dispute resolution services to companies, including outside and in-house counsel, consumers, and others in arenas such as privacy, advertising, data collection, child-directed marketing, and more.

7. Customer review - Wikipedia

   en.wikipedia.org/wiki/Customer_review

   Abuses akin to ballot stuffing of favourable reviews by the seller (known as incentivized reviews), or negative reviews by competitors, need to be policed by the review host site. Indeed, gathering fake reviews has become big business. [2] In 2012, for example, fake book reviews have been revealed as significantly affecting ratings on Amazon.