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  2. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Facebook is the most popular social advertising platform, but an increasing number of young people use Snapchat. Pew Research Center data show that 78% of young Americans (18–24 years old) use Snapchat, and 54% in the 25–29-year-old group. [ 7 ]

  3. Real-time bidding - Wikipedia

    en.wikipedia.org/wiki/Real-time_bidding

    Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, online advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. [ 2 ]

  4. Sponsored search auction - Wikipedia

    en.wikipedia.org/wiki/Sponsored_search_auction

    A sponsored search auction (SSA), also known as a keyword auction, is an indispensable part of the business model of modern web hosts. It refers to results from a search engine that are not output by the main search algorithm, but rather clearly separate advertisements paid for by third parties.

  5. Auction - Wikipedia

    en.wikipedia.org/wiki/Auction

    The English auction is commonly used for selling goods, most prominently antiques and artwork, [2] but also secondhand goods and real estate. Auction by the candle. A type of auction, used in England for selling ships, in which the highest bid laid on the table wins after a burning candle goes out.

  6. Bid4Assets - Wikipedia

    en.wikipedia.org/wiki/Bid4Assets

    Bid4Assets has conducted tax sales via online auction for more than half of the counties in Washington. In October, 2010, Bid4Assets hosted one of the largest online real estate auctions in the history of the United States in which over 13,000 properties located in Wayne County, Michigan , were auctioned due to unpaid real estate taxes.

  7. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

  8. Aumann's agreement theorem - Wikipedia

    en.wikipedia.org/wiki/Aumann's_agreement_theorem

    The impossibility of agreeing to disagree, in Aumann's theorem, is a necessary condition for the existence of a common prior. A stronger condition can be formulated in terms of bets. A bet is a set of random variables f a {\displaystyle f_{a}} , one for each agent a {\displaystyle a} , such the ∑ a f a = 0 {\displaystyle \sum _{a}f_{a}=0} .

  9. Anywhere Real Estate - Wikipedia

    en.wikipedia.org/wiki/Anywhere_Real_Estate

    Anywhere Real Estate Inc., formerly Realogy (/ ˈ r iː l ə dʒ i /), is an American publicly traded real estate services company. It owns and franchises several real estate brands and brokerages, and offers consumer programs, lead generation, relocation, and title settlement services. [2]: 5–6