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In 2011, "Adidas is all in" became the global marketing strategy slogan for Adidas. The slogan aimed to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street, music and pop culture. There appears to be connection with the phrase "all-in" meaning "exhausted" in some English speaking ...
Current and former Adidas managers and executives told her about an exodus of top Black management, a tone deaf attitude towards Black employees, and a dismissive attitude towards Black staff who ...
The campaign was an Adidas Originals art project that included the creation of nine unique sneaker sculptures and a fictional story of an avant-garde Adidas designer. [ citation needed ] [ 14 ] "All Originals Represent" was introduced in 2012 featuring brand ambassadors Jeremy Scott , 2NE1 , Nicki Minaj and Derrick Rose .
Georges Salomon is credited with taking the company and evolving it toward the global outdoor sports brand it is today. The Salomon Group was purchased by Adidas in 1997 and the official name was changed to Adidas-Salomon AG. The purchase also included TaylorMade and Maxfli. Adidas then later sold the company to Amer Sports in 2005. [6]
German sportswear giant Adidas is launching a brand campaign today called “Impossible Is Nothing” centered around 20 different film clips that feature a selection of sportspeople and ...
The Samba, Gazelle and Campus shoe maker expects to make €700m (£598m) operating profits in 2024.
The West German team defeated the favorites, Hungary, and won its first World Cup. As a result, Adidas received positive international coverage. Adidas was able to get a hold in the international shoe market and grow faster and become bigger than Puma. [7] [8] In the 1970 World Cup, Puma won the business battle. [3]
The German-based brand pulled the ad campaign that relaunched its SL72 running shoes, which were inspired by a style worn at the 1972 Munich Olympics, earlier this month after criticism from ...