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A niche market [note 1] is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target. It is also a small market segment. Sometimes, a product or service ...
Developmental niche, a concept for understanding the cultural context of child development; Ecological niche, a term describing the relational position of an organism's species; Niche differentiation, in ecology, the process by which competing species use the environment differently in a way that helps them to coexist; Niche (protein structural ...
Hutchinson's "niche" (a description of the ecological space occupied by a species) is subtly different from the "niche" as defined by Grinnell (an ecological role, that may or may not be actually filled by a species—see vacant niches). A niche is a very specific segment of ecospace occupied by a single species.
Once a firm's niche is identified, a team or marketers can then apply relevant marketing to satisfy that niche's wants and demands. [32] Niche marketing also closely interlinks with direct marketing as direct marketing can easily be implemented on niches within target markets for a more effective marketing approach.
Each of the three subsystems of the niche is functionally embedded in other aspects of the human ecology in specific and unique ways; in other words, the three subsystems act as the primary channels through which the niche, as an open system, is influenced by outside forces. Any one of the three components may be a primary route of influence.
The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
Niche construction is the ecological process by which an organism alters its own (or another species') local environment. These alterations can be a physical change to the organism’s environment, or it can encompass the active movement of an organism from one habitat to another where it then experiences different environmental pressures.
Online resources have developed to help find niche recruiters. [33] Niche firms also develop knowledge on specific employment trends within their industry of focus (e.g., the energy industry) and are able to identify demographic shifts such as aging and its impact on the industry. [34] Social recruiting is the use of social media for recruiting ...