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  2. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial ...

  3. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    The American Marketing Association (AMA) defines advertising as "the placement of announcements and persuasive messages in time or space purchased in any of the mass media by business firms, nonprofit organizations, government agencies, and individuals who seek to inform and/ or persuade members of a particular target market or audience about ...

  4. Advertising agency - Wikipedia

    en.wikipedia.org/wiki/Advertising_agency

    Advertising agency. An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that ...

  5. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...

  6. History of advertising - Wikipedia

    en.wikipedia.org/wiki/History_of_advertising

    The fight for truth in advertising (1936) Better Business Bureau story; Cone, Fairfax. With all its faults (1969), autobiography; Hopkins, Claude C. Scientific advertising (1923) and My life in advertising (1927) Marin, Allan, ed. 50 Years of Advertising as Seen Through the Eyes of Advertising Age: 1930–1980 (1980), reprints of ads and news ...

  7. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing communications include advertising, promotions, sales, branding, campaigns, events, and online promotions. [3] The process allows the public to know or understand a brand and get a clear idea of what the brand has to offer. Brand awareness is the first stage, then brand preference over its competitors is the desired outcome.

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