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Neighboring Colonial Williamsburg, Merchants Square is a remarkable example of American design, with over 40 shops and restaurants. Offering unique shopping and dining experiences in a setting of unrivaled beauty and historic charm.
Enhance your Colonial Williamsburg experience at Merchants Square. From casual bites in a café to a sit-down chef-inspired meal, with 15 different dining options, Merchants Square is sure to have something for everyone.
Shops at Merchants Square. An inviting place inspired by 18th and 19th-century architecture with over 40 shops and restaurants, Merchants Square offers unique shopping and dining experiences in a setting of unrivaled beauty.
About Merchants Square. The heart of downtown Williamsburg. Located adjacent to Colonial Williamsburg’s Historic Area, Merchants Square is a remarkable example of American architecture and twentieth-century design with over 40 shops and restaurants.
At Merchants Square, there is always something to do! Our seasonal events schedule features outdoor concerts, sidewalk sales, a farmers market, and more.
Heading to Merchants Square? Browse our interactive map to find your favorite shops and restaurants. Plus, there are a number of parking lots to choose from, making it easy to visit your favorite merchants.
Berret’s Seafood Restaurant & Taphouse Grill. (757) 253-1847. Specializing in fresh, regional seafood, Berret’s has been voted “Best Seafood Restaurant” and “Best Crabcake” by locals yearly. Featuring local Virginia wines and microbrews with year-round outdoor dining (weather permitting). Reservations are encouraged.
Everything Williamsburg. (757) 565-8476. From t-shirts to toys, you can find a broad selection of exclusive Colonial Williamsburg logo souvenirs and gifts at Everything Williamsburg. Shop a selection of food and drinks, including exclusive Colonial Williamsburg beer, wine, and sodas. Visit Website.
The first Friday of every month from May through October, from 6 PM to 8 PM, immerse yourself in the magic of live performances, surrounded by the historic charm of Colonial Williamsburg’s Merchants Square.
With its beginnings dating back to 1927, Merchants Square is recognized as one of the earliest, if not the first, planned shopping district in the United States. While John D. Rockefeller, Jr., and the Reverend W.A.R. Goodwin envisioned the restoration of Virginia’s colonial capital, they realized that the business community already in ...