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Walkers (snack foods) Walkers Snack Foods Limited, [1] trading as Walkers, is a British snack food manufacturer mainly operating in the UK and Ireland. The company is best known for manufacturing potato crisps and other snack foods. In 2013, it held 56% of the British crisp market. [10] Walkers was founded in 1948 in Leicester, England, by ...
The World Cup of Crisps is a Twitter survey created and organised by British television host Richard Osman, to determine the United Kingdom's favourite brand and flavour of crisps. [ 1 ] [ 2 ] The competition takes place every four years, with the inaugural competition running during February and March 2012.
In June 2023, A "Wotsits Really Cheesy" flavour of Walkers Crisps was released for a limited time only. [22] In March 2024, the Flamin' Hot flavour for all Wotsits varieties was renamed to "Sweet and Spicy Flamin' Hot" to avoid confusion with Walkers' "Extra Flamin' Hot" brand, of which a new Wotsits Crunchy flavour was released for the range. [23]
In February 2007, Walkers announced they would relaunch their snack range, including Monster Munch. The relaunch reflected the addition of Sunseed Oil to the product, similar to the refresh of the main Walkers Crisps range the year prior. [16] The Multipack bags were in a different layout, being in Landscape style.
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The product remained under the Smiths brand years after its fellow products Quavers and Monster Munch were moved to the Walkers brand. In January 2001, Walkers announced to relaunch Square, and would transition it from the Smiths brand to the Walkers brand. [4] The name of the crisps was changed to Squares shortly afterward. [5]
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