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Social media management software (SMMS) is an application program or software that facilitates an organization's ability to successfully engage in social media across different communication channels. SMMS is used to monitor inbound and outbound conversations, support customer interaction, audit or document social marketing initiatives and ...
Klout was a website and mobile app that used social media analytics to rate its users according to online social influence via the "Klout Score", which was a numerical value between 1 and 100. In determining the user score, Klout measured the size of a user's social media network and correlated the content created to measure how other users ...
Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is commonly used by marketers to track online conversations about products and companies.
Social media reach is a media analytics metric that refers to the number of users who have come across a particular content on a particular social media platform. [1] Social media platforms have their own individual ways of tracking, analyzing and reporting the traffic on each of the individual platforms.
This is a list of social platforms with at least 100 million monthly active users. [a] The list includes social networks, as well as online forums, photo and video sharing platforms, messaging and VoIP apps.
Discord is an instant messaging and VoIP social platform which allows communication through voice calls, video calls, text messaging, and media. Communication can be private or take place in virtual communities called "servers".
A social bot, also described as a social AI or social algorithm, is a software agent that communicates autonomously on social media. The messages (e.g. tweets ) it distributes can be simple and operate in groups and various configurations with partial human control (hybrid) via algorithm .
The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...