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Social media management software (SMMS) is an application program or software that facilitates an organization's ability to successfully engage in social media across different communication channels. SMMS is used to monitor inbound and outbound conversations, support customer interaction, audit or document social marketing initiatives and ...
This is a list of social platforms with at least 100 million monthly active users. [ a ] The list includes social networks , as well as online forums , photo and video sharing platforms , messaging and VoIP apps.
Off-site web analytics is based on open data analysis, social media exploration, and share of voice on web properties. It is usually used to understand how to market a site by identifying the keywords tagged to this site, either from social media or from other websites.
A buzz graph for the term "teszt" on Twitter in a social media monitoring tool. Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is ...
Social data analysis is the data-driven analysis of how people interact in social contexts, often with data obtained from social networking services.The goal may be to simply understand human behavior or even to propagate a story of interest to the target audience.
Social media intelligence (SMI or SOCMINT) comprises the collective tools and solutions that allow organizations to analyze conversations, respond to synchronize social signals, and synthesize social data points into meaningful trends and analysis, based on the user's needs.
Klout was a website and mobile app that used social media analytics to rate its users according to online social influence via the "Klout Score", which was a numerical value between 1 and 100. In determining the user score, Klout measured the size of a user's social media network and correlated the content created to measure how other users ...
Social Networking Potential (SNP) is a numeric coefficient, derived through algorithms [55] [56] to represent both the size of an individual's social network and their ability to influence that network. SNP coefficients were first defined and used by Bob Gerstley in 2002.
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