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  2. Consumer Reports - Wikipedia

    en.wikipedia.org/wiki/Consumer_Reports

    Consumer Reports Best Buy Drugs is available free on Consumer Reports Health.org. It compares prescription drugs in over 20 major categories, such as heart disease, blood pressure and diabetes, and gives comparative ratings of effectiveness and costs, in reports and tables, in web pages and PDF documents, in summary and detailed form.

  3. ConsumerAffairs - Wikipedia

    en.wikipedia.org/wiki/ConsumerAffairs

    The company's business-facing division provides SaaS that allows brands to manage and analyze review data to improve their products and customer service. [6] [7] ConsumerAffairs was founded in 1998 by Jim Hood. [8] The company has been headquartered in Tulsa, Oklahoma since 2010 and also has offices in Austin, Texas, the Philippines, and ...

  4. AdChoices - Wikipedia

    en.wikipedia.org/wiki/AdChoices

    AdChoices is a self-regulatory program for online interest-based advertising that exists in the United States, Canada and across Europe. The program calls for advertising companies to establish and enforce responsible privacy practices for interest-based advertising, aimed to give consumers

  5. Review site - Wikipedia

    en.wikipedia.org/wiki/Review_site

    Review sites are generally supported by advertising. Some business review sites may also allow businesses to pay for enhanced listings, which do not affect the reviews and ratings. Product review sites may be supported by providing affiliate links to the websites that sell the reviewed items, which pay the site on a per-click or per-sale basis.

  6. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    In 1994, web banner advertising became mainstream when HotWired, the online component of Wired Magazine, and Time Warner's Pathfinder [22] sold banner ads to AT&T and other companies. The first AT&T ad on HotWired had a 44% click-through rate, and instead of directing clickers to AT&T's website, the ad linked to an online tour of seven of the ...

  7. Reputation management - Wikipedia

    en.wikipedia.org/wiki/Reputation_management

    Reputation is a social construct based on the opinion other people hold about a person or thing. Before the internet was developed, consumers wanting to learn about a company had fewer options. They had access to resources such as the Yellow Pages, but mostly relied on word-of-mouth. A company's reputation depended on personal experience.

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