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The Bobo doll experiment (or experiments) is the collective name for a series of experiments performed by psychologist Albert Bandura to test his social learning theory. Between 1961 and 1963, he studied children's behaviour after watching an adult model act aggressively towards a Bobo doll . [ 1 ]
The Bobo doll experiment was a study carried out by Albert Bandura who was a professor at Stanford University. It focused on the study of aggression using three groups of preschoolers as the subjects. Bandura took inflatable plastic toys called Bobo dolls and weighted them down to always stand upright.
The Bobo Doll experiment played a significant role in the development of social cognitive theory because it profoundly shaped the development of SCT. In terms of media effects, Bandura found that television violence is often portrayed in a glamorous way, making it more likely to be imitated.
The study that was presented was about introducing children to a role model that is aggressive, non-aggressive, and a control group that showed no role model. This study is called, "The Bobo Doll Experiment", the experiment influenced the children to act similar to their role model towards the doll itself.
Albert Bandura most memorably introduced the concept of behavioral modeling in his famous 1961 Bobo doll experiment.In this study, 72 children from ages three to five were divided into groups to watch an adult confederate (the model) interact with an assortment of toys in the experiment room, including an inflated Bobo doll.
Bobo doll experiment identified the importance of observational learning . Albert Bandura, who is known for the classic Bobo doll experiment, identified this basic form of learning in 1961. The importance of observational learning lies in helping individuals, especially children, acquire new responses by observing others' behavior.
In 1954, Julian Rotter developed his social learning theory which linked human behavior changes with environmental interactions. Predictable variables were behavior potential, expectancy, reinforcement value and psychological situation. Bandura conducted his bobo doll experiment in 1961 and developed his social learning theory in 1977.
In Banduras experiment, "Bobo Dolls experiment on Social Learning," demonstrates how kids learn from social environments. [26] In his experiment he has kids observe adults being exceedingly kind to the bobo dolls, when left in the room with just the kid and the bobo doll, the kids treated it nicely just as the adult did.