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It positioned Frosted Mini-Wheats as a product with broad-based appeal. The campaign was aimed at adults whose maturity made them concerned about nutrition but whose taste buds still craved flavor. Considered by critics to be a clever and appealing approach, the strategy was quite successful, and led to Frosted Mini-Wheats becoming one of the ...
Frosted Mini-Wheats (also known as Frosted Wheats and Mini Max in the United Kingdom, Mini-Wheats! in Canada, and Toppas in certain European countries; also referred as "Mini-Wheats" in the US) is a breakfast cereal manufactured by WK Kellogg Co (formerly Kellogg's) consisting of shredded wheat cereal pieces and frosting.
It is commonly available in three sizes: original, bite-sized (¾×1 in) and miniature (nearly half the size of the bite-sized pieces). Both smaller sizes ("Mini-Wheats" and "little bites") are available in a frosted variety, which has one side coated with sugar and usually gelatin. Some manufacturers have produced "filled" versions of the bite ...
Frosted Mini-Wheats. Price: $3.75. A bowl of cereal is a great way to start your day, especially if you’re in a rush. The Kellogg’s Frosted Mini-Wheats Breakfast Cereal has the same great ...
Similar to Kellogg's Frosted Mini-Wheats—but with a much longer name—TJ's Frosted Shredded Bite Sized Wheats come in a 20-ounce box for $3.49. The look: Much like the original. Each bite-sized ...
If Frosted Mini-Wheats are your jam but not their sugar content, give this simpler version a go and pair it with your favorite flavored non-dairy milk to slightly sweeten the deal. $23 at amazon
Fans of Kellogg's Frosted Mini-Wheats might want to pick up some Malt-o-Meal Mini Spooners for a lower price the next time they're shopping at Walmart. Several reviewers say they taste identical ...
First Battle Creek Toasted Corn Flake Co. Corn Flakes package (1906), later to become the Kellogg Food Company in 1908 In 1876, John Harvey Kellogg became the superintendent of the Battle Creek Sanitarium (originally the Western Health Reform Institute founded by Ellen White) and his brother, William Keith Kellogg, worked as the bookkeeper.