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Hallmark Keepsake Ornaments are dated and available for just one year. In 1996, the ornament industry generated $2.4 billion in total annual sales, an increase of 25% over the previous year. Industry experts estimated more than 22 million US households collected Christmas ornaments, and that 75% of those households collected Hallmark Keepsake ...
Until the 1990s, Hallmark's Canadian branch was known as Coutts Hallmark. In 1973, Hallmark Cards started manufacturing Christmas ornaments. The first collection included 18 ornaments, including six glass ball ornaments. [11] The Hallmark Keepsake Ornament collection is dated and available for just one year.
Hall joined Hallmark Cards in 1971 and worked in manufacturing, customer service, product development and sales. In 1990, Hall became a member of the board of directors. In 1993, Hall became general manager of Hallmark Keepsake Ornaments, the Christmas ornament brand. In 1995, he became vice president of creative.
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The Hallmark Keepsake Ornament collection is dated and available for just one year. By 1998, 11 million American households collected Hallmark ornaments, and 250,000 people were member of the Keepsake Ornament Collector's Club. [9] There were as many as 400 local Keepsake Ornament Collector's Club chapters in the US. [10]
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